"Adventure Lifestyle Magazine is your passport to the world’s finest travel, food, and leisure experiences — where luxury, adventure, and storytelling meet."
About Us
Adventure Lifestyle Magazine is a digital travel and lifestyle publication exploring luxury hospitality, wildlife, conservation, food and leisure through immersive storytelling and photography.
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Our purpose is to bring readers closer to the experiences that make travel meaningful. Beyond a beautiful setting, we look for the character of a destination: the people who welcome you, the care behind a meal, the connection to the surrounding landscape and the details that stay with you long after you return home.
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From secluded safari lodges and island retreats to distinctive restaurants, we share stories that encourage curiosity and help readers imagine their next journey.
Our Perspective
We believe luxury is found in how an experience makes you feel. It might be the ease of thoughtful service, the quiet of an unspoilt landscape or a host who takes the time to make a stay personal.
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That perspective shapes what we explore and how we write. Beautiful spaces have their place, but so do warmth, character and a genuine connection to the destination. We are interested in what makes an experience memorable and the work that goes into creating it.
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Wildlife and conservation are also central to the publication’s interests. Our stories offer opportunities to explore the relationship between travel and the natural world, and to recognise the people working to protect the places we enjoy.
How We Tell Our Stories
Our features draw on first-hand experiences, bringing photography and narrative together to give readers a sense of being there.
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We look beyond a list of facilities to explore the atmosphere of a place, its food, its surroundings and the hospitality that shapes a visit. Whether we are sharing a wildlife encounter, a lodge stay or a dining experience, we aim to capture the details that help readers understand what makes it distinctive.
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Through our digital magazine and online features, we offer space to pause, discover and explore—both for those planning a trip and those who simply enjoy a good travel story.
Our Founder
Adventure Lifestyle Magazine was founded by Jake-Lee Coetzee, whose creative career included working within luxury hospitality at the Saxon Hotel, Villas & Spa.
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His background shaped an appreciation for presentation, attentive service and the small details that contribute to a memorable guest experience. Combined with his interests in photography, wildlife and conservation, it continues to inform the magazine’s perspective.
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Today, Jake-Lee leads the publication and contributes first-hand stories and photography, bringing a personal eye to the destinations and experiences it features.
Partner With Us
We work with hospitality, travel, dining and lifestyle brands to share the stories behind their offerings through editorial features and photography.
Our approach starts with understanding what gives a property, destination or experience its identity. From there, we create content that introduces readers to its character, its people and the reasons to discover it for themselves.
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If your brand shares our appreciation for thoughtful hospitality and meaningful travel, we would welcome a conversation.