"Adventure Lifestyle Magazine is your passport to the world’s finest travel, food, and leisure experiences — where luxury, adventure, and storytelling meet."
About Us
Adventure Lifestyle Magazine is a premium digital publication dedicated to the art of living well. We celebrate the best in luxury travel, wildlife, conservation, fine dining, and leisure through captivating photography and immersive storytelling that goes beyond the surface. Each issue is crafted to inspire — from the most exclusive lodges and breath-taking destinations to the world’s most unforgettable culinary experiences.
​
Our stories transport readers into the heart of the adventure, whether it’s an intimate encounter with wildlife on a private game reserve, a five-star escape to a remote island, or a chef-led journey through a tasting menu that lingers in memory long after the last bite. We seek not just to inform, but to awaken the senses, fuel wanderlust, and connect our audience with the people and places that define a life well-lived.
Meet the Founder – Jake-Lee Coetzee
Founded and led by Jake-Lee Coetzee, the magazine is rooted in a creative career built at the highest levels of luxury and celebrity culture. From 2015, Jake-Lee travelled the globe as a celebrity hairstylist, working with iconic names including Patricia Scotland, Linda Plant (The Apprentice), Embeth Davidtz (Matilda), Anjelica Huston, John Legend, Kelly Rowland, and Anabella Cabrita. Along the way, he developed an unmatched eye for beauty, detail, and brand presentation.
​
His career highlights include working for billionaire Douw Steyn and serving as the resident celebrity hairstylist at the prestigious Saxon Hotel, Villas & Spa — an experience that placed him in the heart of high-net-worth circles and forged valuable, lasting connections within the luxury travel and lifestyle world.
​
In 2020, a life-altering horse-riding accident abruptly ended his styling career and revealed his true calling: to combine his passion for conservation, wildlife, travel, and authentic storytelling. This evolution gave rise to Adventure Lifestyle Magazine — a platform where artistry meets purpose.
​
Jake-Lee personally visits and experiences every lodge, restaurant, and destination featured in the magazine. His emotive photography and vivid, first-hand narratives are designed to make readers feel as if they are right there beside him — seeing, tasting, and experiencing it all.
Director of Business Development & Partnerships - Jessica Du Preez
Jessica Du Preez is a storyteller at heart and a strategist by nature. Her journey has taken her from the vibrant world of hospitality to high-pressure operational leadership — and now, to the dynamic landscape of business development at Adventure Lifestyle Magazine.
Her career began in hospitality, where she worked as a chef and hotel manager — cultivating a deep appreciation for people, experiences, and the art of connection. She later spent over a decade in office management before transitioning into the automotive industry, where she rose to the role of Operations Manager. Thriving under pressure and known for her organizational finesse, Jessica’s diverse background has shaped her into a confident, people-focused leader.
Outside of business, she’s no stranger to the spotlight — appearing in Blood Legacy, the City Neom campaign, and the Zatecky Beer commercial.
​
As the Director of Business Development & Partnerships, Jessica is passionate about exploring new horizons — building meaningful collaborations, connecting with like-minded brands, and helping expand the magazine’s reach across the globe. “From day one,” she says, “being part of this team already feels like family.”
When she’s not crafting new partnerships, Jessica can be found behind her camera lens, capturing everyday beauty. She loves long walks on the beach, spontaneous adventures, and dreams of seeing the world one destination at a time.
Favourite Quote: “I refuse to sink.”
